Privacy Policy

Information You Provide

We may collect information that you voluntarily provide when you submit a contact or consultation request, including:

• your name;
• email address;
• company, business, and financial information relevant to your inquiry;
• information about your business needs or inquiry; and
• any other information you choose to include in your message.

You may choose to provide general business and financial information relevant to your inquiry, such as revenue ranges, operating costs, staffing levels, funding needs, or other information necessary to help us understand your business question.

Please do not submit highly sensitive personal or security information through the website, including Social Security numbers, passwords, bank account credentials, payment card numbers, or similar authentication information.

Information Collected Automatically

When you visit the website, certain technical information may be collected or processed automatically by our website infrastructure and service providers. This may include:

• IP address;
• browser and device information;
• operating system;
• date and time of access;
• pages or resources requested;
• referring information;
• website interaction information, such as clicks, scrolling, navigation activity, and similar usage data;
• technical information used for website operation, security, diagnostics, and fraud or abuse prevention.

This information generally does not directly identify you by name and is primarily used to operate, maintain, and protect the website.

We may use information collected through the website to:

• respond to inquiries and consultation requests;
• communicate with you about your request;
• understand your business needs and the scope of your inquiry;
• evaluate whether our services may be appropriate for your needs;
• provide requested information about our services;
• operate, maintain, improve, and secure the website;
• diagnose technical issues;
• analyze website usage and improve usability, navigation, and website performance;
• detect and prevent spam, fraud, misuse, or other harmful activity;
• maintain appropriate business records; and
• comply with applicable legal or regulatory requirements.

We use security measures designed to protect the website and its contact forms from automated abuse, spam, and malicious activity.

The website uses Cloudflare Turnstile for bot and spam protection. Turnstile processes certain technical signals, such as IP address and browser-related information, to distinguish legitimate users from automated traffic and help protect the website.

Cloudflare may also process these signals to maintain and improve Turnstile’s bot-detection capabilities.

For more information about how Cloudflare processes information through Turnstile, please review the Cloudflare Turnstile Privacy Addendum.

The website and service providers supporting its operation, security, and analytics may use cookies or similar technologies for website functionality, security, fraud prevention, diagnostics, analytics, and session management.

Website Analytics — Microsoft Clarity

We use Microsoft Clarity, a third-party analytics service, to help us understand how visitors use and interact with the website. Clarity may process technical and interaction information such as pages viewed, navigation activity, clicks, scrolling, browser and device information, and similar usage data. Clarity provides analytics features that may include heatmaps and session recordings, which we use to evaluate website usability, identify technical or navigation issues, and improve the website.

Microsoft processes information in connection with providing Clarity subject to its applicable terms and privacy practices. We do not use Clarity to build advertising profiles about visitors or for our own targeted advertising.

Depending on the visitor's location and consent choices, Clarity may use cookies or similar technologies to associate website interactions and page views. Where consent is required, analytics cookies are not enabled unless the visitor provides the applicable consent.

We do not use cookies or similar technologies to build advertising profiles about visitors or for our own targeted advertising.

If our use of cookies or similar technologies materially changes, we will update this Privacy Policy accordingly.

We may disclose information to service providers that perform functions supporting our website and business operations, such as:

• website infrastructure and hosting;
• website analytics;
• email delivery, communications, and internal notifications;
• website security and spam prevention; and
• other technical services necessary to operate and maintain the website.

These service providers may process information as necessary to provide, secure, maintain, or improve their services, subject to their applicable terms, privacy policies, and contractual obligations.

We may also disclose information when reasonably necessary to:

• comply with applicable law, regulation, legal process, or governmental request;
• protect the rights, property, or safety of ProFinanceAdvice LLC, our users, or others;
• investigate fraud, security incidents, or misuse of the website; or
• complete or evaluate a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, subject to applicable law.

We do not sell personal information collected through this website.

We also do not use personal information collected through this website for cross-context behavioral advertising or disclose it to third parties for their own targeted advertising purposes.

We do not use third-party advertising technologies to track visitors over time and across unrelated websites or online services for targeted advertising.

Third-party service providers that support website operation, security, analytics, email communications, or other functionality may process technical and usage information as described in this Privacy Policy and in accordance with their applicable privacy policies.

Do Not Track

Some browsers provide a “Do Not Track” (“DNT”) signal that allows users to express a preference regarding online tracking.

We do not currently respond to DNT browser signals.

Global Privacy Control

Some browsers and browser extensions support Global Privacy Control (“GPC”).

We do not currently sell personal information or use personal information for cross-context behavioral advertising. Accordingly, there is currently no sale or cross-context behavioral advertising from which visitors need to opt out through GPC.

If our tracking, advertising, or data-sharing practices materially change, we will update this Privacy Policy and respond to applicable privacy preference signals as required by law.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including responding to inquiries, maintaining appropriate business records, protecting the website, resolving disputes, and satisfying applicable legal, accounting, contractual, or regulatory requirements.

When we no longer have a legitimate business or legal need to retain personal information, we may delete or anonymize it.

If immediate deletion is not reasonably possible because information is contained in backup or archival systems, the information may remain stored for a limited period until those systems are overwritten, deleted, or otherwise cycled out of use.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or destruction.

However, no method of transmission over the Internet or method of electronic storage can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted through or stored in connection with the website.

You may request that we review, correct, or delete personal information that you have provided through this website, subject to applicable law and legitimate business, legal, accounting, or record-retention requirements.

To make a privacy-related request, please use our Submit a privacy request form.

We may need to verify certain information before acting on a request in order to confirm your identity and protect your information from unauthorized access, modification, or deletion.

Depending on where you reside and which privacy laws apply to ProFinanceAdvice LLC, you may have additional privacy rights.

Our website and services are intended for adults and for business and professional purposes. They are not directed to individuals under 18 years of age.

We do not knowingly collect personal information from individuals under 18 through the website.

If we learn that personal information from an individual under 18 has been submitted to us, we will take reasonable steps to delete it where appropriate or required by applicable law.

The website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices, security, availability, or content of third-party websites or services. We encourage you to review the privacy policies of any third-party website or service you visit.

If you access our website from outside the United States, your information may be transferred to and processed in the United States or other locations where our service providers operate.

Privacy and data protection laws in those jurisdictions may differ from those in your country of residence.

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, services, or legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this page.

If we make material changes, we may also provide additional notice through the website when appropriate.

If you have questions about this Privacy Policy or would like to make a privacy-related request, please use our Submit a privacy request form.

ProFinanceAdvice LLC